I had
an interesting question the other day from a homeowner in Burgess Hill who
asked me the difference between asking prices and values and why it mattered.
When it comes to selling property, there must be agreement between the
purchaser (buyer) and seller (vendor) for a property sale to take place. The
value a buyer applies to a property can massively differ from the value a
seller or Mortgage Company places upon it. The seller, the buyer and the
mortgage company must find an agreeable value to assign to a property so the
sale can proceed.
In
many of my articles about the Burgess Hill property market, I talk about
values, i.e. what property in Burgess Hill actually sells for, but I haven’t
spoken about asking prices for while. Now asking prices are important as they
are one of the four key matters a potential buyer will judge your property on
(the others being location, bedrooms and type). Price yourself too high and you
will put off buyers. So let’s take a look at the Burgess Hill numbers.
Over
the last 12 months asking prices (i.e. the price advertised in the paper and on
Rightmove) in Burgess Hill have increased by 11%, taking the average asking
price in Burgess Hill to £441,000 (up from £396,500 twelve months ago).
Interestingly
though, when we look at, say detached and terraced property, a slightly
different picture appears. Twelve months ago, the average asking price for a
detached house in Burgess Hill was £586,900 and today its £610,100 (a rise of
4%); whilst over the same 12-month period, the average asking price of a
terraced property was £253,000 a year ago, and today its £285,800 (a rise of
13%).
However,
my research shows that the supply of property for sale in Burgess Hill is
beginning to increase. In December 2015, there were 86 on the market in Burgess
Hill today there are 147 properties on the market (up 71%). This will mean
homeowners looking to sell will need to be conscious of how their property
compares against others on the Burgess Hill property market. The Burgess Hill
property market still has substantial momentum and sufficient demand remains to
provoke more modest asking price rises. This noteworthy increase in supply
since Christmas is currently providing more choice for buyers and is tempering
asking price rises.
And
here is the second point to make. Asking prices are one thing, but what a
property sells for (i.e. value) is a completely different matter. These are the
average prices achieved (i.e. what they sold for or the average value) for
property in Burgess Hill over the last 12 months;
• Overall Average £309,000
• Detached £433,400
• Terraced £259,200
You
can quite clearly see there is a difference between what people are asking for
property and what it is selling for. The underlying fundamentals of low
interest mortgages and tight supply remain prevalent in the Burgess Hill
property market however, the number one lesson has to be this, if you want to
sell, be realistic with your pricing.
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